Beyond organic.
Bioponix created a line of urban agriculture products that aim at being a healthy and productive bio-inspired culture method, with no pesticides or chemicals. They were looking for a new visual identity that accurately illustrates their concern in democratizing organic farming, especially in the current context of awareness in food resilience.
Logo development
Main logo
Challenges.
A difficult requirement was to embody over 30 years of material into a simple and modern visual identity. The team has explored a lot of different avenues to showcase their product, and they needed to be rebranded in order to have a clear direction. Another challenge was to create a logo that would be easily reproduced on smaller communication tools.
Logo on paper bags
Outcomes.
The logotype consists of a juxtaposition of perfect circles of multiple sizes as well as a rounded sans serif typography. This graphic interpretation of the letter b refers to self-sufficiency, the production of food for consumption, and the return to the land. The right end of the logo represents a seed shaping up to the leaf rising and growing in a clockwise direction. Evidently, the green hue reiterates the idea of a plant. Furthermore, the logo brings back the concept of the seal, as if we were certifying Bioponix, thus ensuring the quality of the customer experience. In short, the idea is meant to be simple, refined, modern, dynamic and unique, but without extravagance.
In terms of graphic variations, the brand image can easily be reproduced on several communication tools such as a pencil, a business card, an email signature, a brochure, etc. As part of this project, I also had to adapt this visual signature on the product packaging, i.e. a bottle of fertilizer.
Bottle design for the liquid plant nutrient
Bottle design for the soil conditioner
Created with.
Adobe Illustrator, Adobe InDesign, Adobe Dimensions.
Material.
Digital, paper.